Estate Agents, optimize your property listings for Google’s latest Panda update
Google started rolling out its latest ‘ Panda 4.1 update ’ – the specific update penalizes thin or poor content from ranking well in organic search results. The rollout has started this week and will complete by next week. The update can either have a slight positive or negative effect on your property website (an estimated 3-5% of queries will be effected with Google’s latest update). So what can you do as estate agent? There is continued effort from Google to rank websites with high quality content better in its search results. As an Estate Agency , focus on getting the following basics right: 1) Property descriptions Writing good quality property descriptions is not only key to attract buyers, but will help you a long way in getting better ranking in Google – not immediately but over time. A property description consisting of one or two lines will fall into Google’s ‘thin or poor quality content’ filter. Make sure you write desent and unique descriptions. Don’t stuff the