How to write listing descriptions that sell.
Pictures may well be worth a thousand words, but in real estate a well-written listing description could seal the deal. The Basics Even if your listing is a bargain you should be shouting about, avoid typing in all capital lettering. The simple reason for that is THAT TYPING IN ALL CAPS MAKES READERS FEEL LIKE YOU ARE YELLING AT THEM - and no one likes being yelled at. In fact, a study done by the Wall Street Journal had shown that 41% of readers who were faced with a description typed in all caps ignored the entire listing. Always make sure your listings are error free - it happens to the best of us and while it is not the end of the world, it reflects badly on your listing at the end of the day. A quick spell and grammar check will greatly enhance your descriptions and will make it easier for people to read. It has a roof, a kitchen and bedrooms.... When it comes to describing a property it can be very hard to come up with the right words that will pique a