#OMS_QuickTips: Share your knowledge with news and advice

Having your own Entegral powered real estate website is more than just about ensuring that your latest listings are uploaded - it also offers you the opportunity to share your real estate knowledge and information about the areas you operate in.



Not only will the original content on your website help with your SEO, it will also add to the overall user experience for visitors.

Not sure where to start? We suggest writing neighbourhood profiles - you can find tips on how to do this from this article on our Company Blog


It is really easy to load your news onto the OMS - Here is the help file you can use that explains the process in a few easy steps: Add news to your website


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Easily link Base with external CRM systems

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What is the Base Zapier integration? The Entegral Base system was recently improved with a native Zapier app integration . This allows estate agents to exchange data and create automated workflows with over 2000+ popular apps, including all the leading CRM specific apps.  Why even link a CRM system? Although Base has contact management, contact categories, automatic lead import, and other great CRM features , users sometimes require very specific CRM functions that we don't (yet) cater to. With our Zapier integration , we allow agents to link any popular app with Base. Once linked with your app, you can for instance automatically synchronise your contacts from Base to the external app or vice versa.  The added benefit is that you can create automated workflows and link more apps (e.g. insert contact details into a Mailchimp drip email campaign  and ZOHO CRM at the same time). This makes the Zapier fee irreverent compared to the derived benefits.  Automated portal lead import from
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Property24 acquires Private Property, what do estate agents think?

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Property24.com, South Africa’s largest property portal owned by Naspers, has bought rival Private Property . The deal is likely to come under the close scrutiny of competition authorities as it involves the two biggest property portals in the country. Due to the impact of such an acquisition on the industry, Entegral was interested to find out what the perceived advantages and disadvantages of such a deal would be, both through the eyes of the consumer and the estate agent.   Here are the results from around 250 responses received on a survey done over a 2 day period , mostly from agents and agency owners. While the survey presents a small portion of the market (a ccording to the EAAB's latest annual report there are 19,424 registered agents and agency owners, excluding intern estate agents, in South Africa) , f eedback has been received from well-respected agency owners and agents, and we believe this gives a good indication of the current view of agents. The fear from estate
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US trends show more buyers come from internet, less from print

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Where home buyers found the home they purchased- 2001 vs. 2008   Have a look at the very interesting figures published for USA home buyers on: http://rismedia.com/2009-03-29/buyers-becoming-more-successful-finding-homes-through-internet/   The NAR statistics show that 7 years on from 2001, 32% of home buyers found their home through the internet. What’s even more interesting is that print newspaper hardly makes an impact, a mere 3% of buyers found their home through print.  
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