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Showing posts from May, 2016

Stand out from the crowd with automated newsletters

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Creating engaging and eye-catching newsletters can be a long process but with our Flex automated newsletter solutions most the work has already been done for you! With this marketing solution, your newsletter is delivered directly to your subscribers each week without you having to spend hours collecting content or images. Every newsletter is branded accordingly, safeguarded against delivering old news to subscribers and uses best practice methods. (this means that there is an opt-in and opt-out option available) Content for your newsletter is pulled from your website - which means that every new article that you post on your website will be pulled through to your newsletter. The newsletter also allows you to showcase your latest listings - also done automatically! Our advice would be to load new articles at least once a week - this allows for fresh news each week, but also helps with SEO. If you are stuck for ideas on what to write about here are some pointers: How to write neighbour

Daily Rentals now available in separate search results

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You asked for it and now it is here! Our developers have now made it possible for you to have your daily (holiday) rentals in a separate search result on your Flex powered website . Now it will be even easier for the visitors to your website to find exactly what they are looking for! The link which will filter your listings can be added to your menu and home page for the best user experience. The search results can also be displayed with an SEO friendly URL on all websites by simply adding  /property/to-rent/holiday-accommodation/ to the end of your website address. If you are interested in having this on your website please contact our Support Team

New real estate website? Don't get tied into a lengthy contract

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When setting up a new real estate website, there is a lot to consider: Developing something from scratch vs using a tried and tested platform provided by existing service providers. Developing something from scratch may seem exciting but the associated risk and cost needs to be factored in. Bespoke developments also carries a longer development time frame and will take away a lot of your time that could be better spend focus on your core business. You also need to factor in maintenance costs. Once your system is developed, it will need to be maintained. Web technology standards are constantly evolving, browser features are updated, and your site will need small upgrades to keep a modern look and feel. Choosing a service provider. Things to take into consideration (apart from the service provider's track record) is setup and monthly running costs and time to setup. Choose a service provider that is open with their costs structures and yearly price increases. Ask about securit

How to target local property buyers

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The age of the internet has opened up the vast reaches of the world to us, and while this is beneficial to real estate agents and out-of-town buyers there is still something left to be said for targeting local property buyers. These days you would be hard-pressed to find an a successful real estate agent that doesn’t have some sort of online presence - whether it is in the form of a Facebook Business page or one of our Flex responsive websites . However, being easy to find by potential clients are just a small step in the right direction when you are trying to become an area specialist. So how do you reach buyers that are looking to move closer to work or to a bigger home for their growing family? The answer is not a new one - localised marketing has been used in the real estate industry for ages, but the way it is achieved in the age of the internet has changed over the years. This doesn’t mean that you should let go of your website or Facebook page, advertising in your loca

Brand new Flex website for one of RE/MAX South Africa's top franchises

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The top Benoni & Boksburg franchises of RE/MAX Randgro was recently honored by RE/MAX South Africa with the prestigious Broker/Manager of the year award , handed to Marika GrovĂ©. A long-standing client of Entegral, their website was recently upgraded to the latest Flex responsive real estate technology using a new 'Canvas' theme.  The responsive technology allows their website to work on any screen size device, eliminating the need for an additional mobile website and providing a consistent, professional look and feel and user experience in the process. Visit their website at: www.remax-randgro.co.za The new website offers a range of features including integrated property alerts , news subscription , Google maps, streetview and driving directions, on show and interactive suburb map search. The office relies on the Entegral OMS (Office Management System) , to manage property listings, contacts, documents and other functions. Each agent can manage their own lis

Advertise unlimited stock for free in May.

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We're happy to announce to all our valued clients that our new syndication partner , Gumtree, is running a promotion for agents to advertise on their website free of charge till the end of May 2016. This offer is available to all clients not already subscribed to the Gumtree feed. http://www.entegral.net/oms/syndication/gumtree/ An unlimited number of stock may be advertised via our listing syndication service. Clients wanting to continue making use of the feed at the end of this promotion will need to notify Entegral before or on the 22nd of May 2016.  A paid for option (20 or unlimited listings) or the free option (max 5 listings) can be selected to continue advertising on Gumtree.   See pricing. Should you be interested in advertising your stock on one of the largest websites in South Africa,  send an email to our support team  and we'll ensure that you enjoy free ad space on this portal for the remainder of May!

#OMS_QuickTips: Kick up your productivity with these OMS features

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Being a real estate agent is no easy task - in most cases you are juggling multiple listings, buyers and sellers all of which require reams paperwork and a fair amount of time. Some days it feels like you are never going to get ahead - but with these three OMS features , used to its fullest potential, your days could become just a little less hectic. Plan Ahead Start the day with a clear path of what is happening and everything else will fall into place. The calendar feature in the OMS is three calendars rolled into one! It allows you to see your personal calendar, a shared office calendar and a shared group calendar for multiple offices and agents. Tip: Block out a certain amount of time for each task and do the most important ones first. This means unexpected tasks won’t cause a panic because you got everything under control - like a real estate superhero. Communication is Key All estate agents would like to notify potential buyers about a new property on the market as quickly as po