Monday, May 23, 2016

Stand out from the crowd with automated newsletters

Creating engaging and eye-catching newsletters can be a long process but with our Flex automated newsletter solutions most the work has already been done for you!

With this marketing solution, your newsletter is delivered directly to your subscribers each week without you having to spend hours collecting content or images.

Every newsletter is branded accordingly, safeguarded against delivering old news to subscribers and uses best practice methods. (this means that there is an opt-in and opt-out option available)

Content for your newsletter is pulled from your website - which means that every new article that you post on your website will be pulled through to your newsletter. The newsletter also allows you to showcase your latest listings - also done automatically! Our advice would be to load new articles at least once a week - this allows for fresh news each week, but also helps with SEO.

If you are stuck for ideas on what to write about here are some pointers: How to write neighbourhood profiles for your website

Clients can now stay updated with the latest property news and listings - creating a smarter buyer whilst fostering brand loyalty.

Automated newsletters can be added to your Flex responsive website for a once-off R999 setup fee, thereafter it will cost you R49/month to send out a newsletter once a week to an unlimited amount of subscribers.

Thursday, May 12, 2016

Daily Rentals now available in separate search results

You asked for it and now it is here! Our developers have now made it possible for you to have your daily (holiday) rentals in a separate search result on your Flex powered website.

Now it will be even easier for the visitors to your website to find exactly what they are looking for!

The link which will filter your listings can be added to your menu and home page for the best user experience. The search results can also be displayed with an SEO friendly URL on all websites by simply adding  /property/to-rent/holiday-accommodation/ to the end of your website address.

If you are interested in having this on your website please contact our Support Team

Tuesday, May 3, 2016

#OMS_QuickTips: Kick up your productivity with these OMS features

Being a real estate agent is no easy task - in most cases you are juggling multiple listings, buyers and sellers all of which require reams paperwork and a fair amount of time. Some days it feels like you are never going to get ahead - but with these three OMS features, used to its fullest potential, your days could become just a little less hectic.

Plan Ahead

Start the day with a clear path of what is happening and everything else will fall into place. The calendar feature in the OMS is three calendars rolled into one! It allows you to see your personal calendar, a shared office calendar and a shared group calendar for multiple offices and agents.

Tip: Block out a certain amount of time for each task and do the most important ones first. This means unexpected tasks won’t cause a panic because you got everything under control - like a real estate superhero.

Communication is Key

All estate agents would like to notify potential buyers about a new property on the market as quickly as possible - Entegral’s SMS to Briefcase is just the tool to do so. Once you have captured and saved your listing on the OMS and your website has been updated, you can go ahead and notify your potential buyers about the listing via SMS.  From the OMS dashboard you can choose the buyers you would like to notify about the new listing under the Contacts tab, select your buyers which you want to notify of the new listing or show day and send them to your briefcase.

Tip: You can use this feature for more than just a new listing - for example, let new buyers know about an upcoming show day with the details such as the date, time, and location. 

Marketing at your fingertips

No more running around trying to find a designer to create a property brochure for you! The OMS provides a range of stock property brochures which you can generate with the click of a button or if you want something a little different than the templates on offer, you can always contact us to create a custom brochure just for your agency.

Tip: Having branded marketing materials available to you adds to the overall client experience, therefore it is always advisable to ensure that you use high-quality photographs and branding that will enhance rather than distract.