Is Virtual Reality the new frontier in real estate marketing?
Virtual Reality (VR) is poised to take marketing by storm in 2017 - and while you might not think that it has a role to play in real estate marketing, we beg to differ. The Stats Gone are the days where only tech geeks with deep pockets could afford VR technology, with the latest advancements it has become accessible to the masses. The latest statistics reveal that 30% of Forbes Global 2000 consumer-facing companies will experiment with augmented and virtual reality this year. Companies such as Matterport uses 3D Showcase to "bring listings to life" - their 360° panoramic tours lets buyers actually move through a property as if they were really there. With this technology at your fingertips, you are creating an on show day for visitors to your listings without them having to leave their sofas. This is the perfect solution for home buyers from out-of-town or even from another country that cannot attend a show day easily. Peter Lorimer of PLG Estates , recently