Should I jump on the latest social media marketing trend?
While it is always a good idea to watch trends and to stay up-to-date on what people are talking about; is it always necessary to incorporate every trend into your social media marketing plan? Being an early adopter can position you as trendsetter but if it doesn’t work for your business it can be a big waste of your time and effort, so how do you know if will work for your real estate business or not? In order to establish whether a new trend is worth your time and effort, you should ask yourself these five questions: Will it build on my customer base? Lead generation is one of your most important daily tasks, so the trends you use to market must be efficient and effective. In 2016, Pokémon GO took the world by storm and we saw some real estate agents promote listings by including Pokemon-related information under amenities and selling points, with ads that read like this one “Within a mile of several Pokémon stops and home of recently captured Paras, Shellder, Drowzee, Squ