Still not optimised for mobile? Now even Facebook will penalise you
Mobile IS the future, there is no denying it. Countless studies can back this up - and now the most popular social network, Facebook, will penalise sites that aren’t optimised for mobile. Facebook announced a few new tweaks to its News Feed algorithm -- most notably, perhaps, was the announcement that links to sites that aren't optimized for mobile viewing. Facebook will now start taking link loading speed into account when deciding how to rank posts in the News Feed, to improve user experience for more than half of users who access the site via mobile devices. While you might think that Facebook is not that important, consider that there are 1.15 billion mobile daily active users for December 2016, an increase of 23 percent year-over-year. (Source: Facebook as of 2/01/17) This is hugely significant and shows the dramatic growth of mobile traffic on Facebook. Mobile advertising revenue represented approximately 87 percent of advertising revenue for Q2. Age 25 to 34