Thursday, October 26, 2017

Why HTTPS matters for your real estate website

Hypertext transfer protocol - or HTTP - is the protocol over which data is sent between your browser and the website that you are connected to. To ensure that all communications between your browser and website are secure, we are moving over to HTTPS (Hyper Text Transfer Protocol Secure)


Aside from providing critical security and data integrity for both your websites and your users' personal information, HTTPS is a requirement for many new browser features - and as you know by now Entegral not only pushes the design envelope, we are always keeping an eye on the future of web solutions for your real estate website.

Not only will this create a more secure website, it will also help with your SEO efforts. In 2014, Google had announced that it would start using HTTPS as a ranking signal. Last month, news broke that Google will now send a “not secure” warning to users who visit unencrypted web pages in the address bar. Imagine how quickly you will lose clients if they visit your real estate website only to see the warning in the address bar?

How do I get HTTPS installed onto my responsive Flex real estate website?

To configure an SSL certificate, and the HTTPS protocol, for your Flex website contact our support team. Setup is R400 (excl VAT) and includes the registration and maintenance required including renewals.

It is vital to change over - it is not just good business for us, it is also good business for you.

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