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Showing posts from December, 2017

OMS API update version 1.9 - Erf No & Block

An update has been made for the  OMS API ,  version 1.9. It is documented in our  OMS API documentation . Retrieve Erf No & Block  You can now retrieve two new fields on individual property calls: https://omsflow.docs.apiary.io/#reference/property/property-details/view-property - Erf Number (e.g.  "location_erfno","1212" ) - Block (e.g.  "location_block","A" ) Module 1 access is required. The OMS API can be used to extract data from the  OMS  to external systems. It is included free of charge to all clients.  Clients can generate their own API keys  for web developers. 

Local search is shrinking - here is how to direct traffic to your site

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Despite the rise of e-commerce, the majority of shopping still happens locally. A study from May 2014 showed that 72% of consumers who searched for local info on a smartphone visited stores within eight kilometres of home - and this year data shows consumers stay even closer. So what does this mean for your marketing efforts? As a real estate agent, we are all trying to become the neighbourhood expert and one of the ways to establish yourself as an expert is by popping up in search results. There are two ways to achieve this - making sure your agency has a Google My Business listing and by ensuring you are providing vital area information on your website . Here we take a look at how to approach hyper-local advertising and here we find out more about the importance of Google My Business. Local agencies must adjust their marketing reach to account for the small radius of their audience. However, that audience might include local residents, commuters who work nearby or out-o

OMS API update version 1.8 - retrieve listing files

An update has been made for the  OMS API ,  version 1.8. It is documented in our  OMS API documentation . Retrieve property listing files You can now retrieve files stored on property listings using: https://omsflow.docs.apiary.io/#reference/property/property-files Files retrieved: 1) In the OMS, all files saved and marked as 'public files'  2) In the OMS, files specifically programmed to be made available through the OMS API. This can include brochures, files marked saved ofr internal access or any other custom programmed files for a specific office.  Files are made available through URL links and in the case of the programmed files (2) made available for 30 days, after the link will self-destruct. Module 3 access, which also provides access to notes, is required. The OMS API can be used to extract data from the  OMS  to external systems. It is included free of charge to all clients.  Clients can generate their own API keys  for web developers. 

4 Social media mistakes real estate agents make

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By now real estate agents realise that social media is an essential part of their successful agency - it attracts new leads, helps you stay informed and is a powerful way to build brand awareness. However, there are still mistakes being made daily that can cost you potential business. We take a look at these mistakes and how to rectify them. Sharing the wrong content While sharing content is one of the quickest and easiest ways to build brand awareness and strengthen client relationships, sharing content that you didn’t write or create can cost you business. Especially if you are sharing content created by your competitors. Content is created and marketed with the sole purpose of attracting and collecting valuable leads. Therefore, if you are pushing other people's content on your prospects and customers, you are actually pushing them towards the competitor. So how do you fix this? By creating content for your real estate website! This doesn’t just have to be articles eit

New look for Entegral Flex theme

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Our creative thinking is not just applied to our industry-leading tech to make your responsive real estate website load faster, deliver more accurate results and provide you with a powerful online marketing tool. We also apply it to design better-looking websites to ensure your site doesn’t just work great but also looks great. With that in mind, we have updated and revamped one of the variations of our Elegant theme . The upgrade has enhanced the way the featured properties are displayed on your Flex responsive website - making for an overall better user experience. Current clients with this variation of the theme will now see the change on their website, while new clients will automatically have their featured properties displayed in this format. As always all our Entegral Flex real estate websites are responsive and backed by the cloud and managed by our Office Management System. Take a look at the theme in action by visiting some of the sites already using this variation on t