Should a successful agency consider a brand update?
You have been in the game for years and people in the areas you operate in know your name - so does it matter if you are still using the branding you had when you started 10 years ago? Two sides of the logo Perception matters and in our visual driven society an outdated logo or branding can hurt your chances of scoring business from the younger generation entering the property market. It is not just clients you might lose - you might be missing out on hiring the next big real estate rockstar because they don’t like the image you project with your outdated branding. However, there is something to be said about staying consistent throughout the years. Take a look at Coca-Cola, McDonalds and Nike as examples. You know exactly how their branding looks because it has stayed consistent throughout the years. So what are you supposed to do? Rebrand or stay the same? Meeting in the middle In most cases you don’t need to rebrand completely - all you really need is to refresh your c