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Showing posts from February, 2018

Why accountability is the cornerstone of lead conversion

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Having a multitude of lead conversion strategies and systems in place might seem like the right approach to converting leads - however, all your efforts might be moot if there is no accountability. We take a deeper look at how you can make sure accountability is a part of your real estate agency culture. Setting goals You cannot grow a culture of accountability without having a set of clearly defined goals. Lead conversion will fail every single time if agents do not know what they are working towards - are you trying to grow your business in a new area? Launching a new property management division? These plans and corresponding goals for your real estate team will serve as the backbone of your culture of accountability. If you or a member of your team falls short of a goal, it’s much easier to pivot and address problems if you have a strong foundation in place. Increasing productivity with management tools  This is not about policing your agents - after all, micromanagemen

News Feed FYI: More Local News On Your Facebook Feed

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As reported earlier Facebook is shaking up their Facebook Feeds with an aim to create “more meaningful social interactions.” To further support this change, local news will now enjoy priority so that you can see topics that have a direct impact on you and your community and discover what’s happening in your local area. What does this mean for you? For real estate agents using Facebook as a marketing tool, taking advantage of this new algorithm is vital if you want to get ahead of the curve. Taking charge of your news section on your Flex website is the first step. You need to take a look at the frequency you post, as well as the topics you cover. Having features of the areas you work in, as well as local events, will not only help cement your reputation as an area specialist, it will also help with your search engine optimisation (SEO). Remember that only posting about real estate won’t increase your chances of being seen as a source of local news - you will have to

Responsive website design - Statistics that prove you cannot wait anymore

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Mobile traffic is not new and in years gone by a mobile version of a desktop website would have been enough, however, in the age of smartphones, tablets and an agile society that wants information right now responsive design is the only way forward. You can argue that a mobi-site is suffice for your business but you would be wrong. Not only is responsive design a key element in a strong SEO strategy, it is also a deciding factor for many consumers on whether or not they will make use of your services. Here are the latest statistics that prove that you can no longer wait to switch your site over to a responsive website: As mentioned before - mobile traffic is not new, in fact  Statista has found that it has been ahead since 2015, however with the technology behind smartphones improving turning mobile phones into mini laptops and the increase in mobile traffic, websites that aren’t responsive are losing progressively larger portions of their audience each year. The proj

New South African portal, Qwengo now live for listing syndication

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We have enabled a new Sync listing syndication portal for all our South African real estate users: www.qwengo.co.za Entegral offers an initial, exclusive interface to the new portal and listings have already been integrated. The portal is free and currently updates listings from the OMS every hour. If you are using our Sync API http://www.entegral.net/sync/api from your own management system, the new portal can simply be enabled by passing qwengo in the portallistingobject .

Why investing in tech will help you attract and retain top real estate talent

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By offering competitive industry tools, supporting an agent's personal brand, and investing in a collaborative workplace culture, agencies can make themselves indispensable to their agents and future talent as well. Invest in technology that makes agents better According to an Inman report, real estate agents overwhelmingly support tech tools provided by their agencies. The vast majority of agents at franchised agencies and independent agencies use tech products either on a daily basis or at the very least, a few times a week. Additionally, they have come to rely on their agencies sharing the costs of these technologies. Investing in technology that aids in their productivity will help you retain your current agents and will also become a great selling point for agents considering joining your agency. Here are a few examples of technology that will aid in productivity in your real estate agency: Document Management Contracts, inspection checklists and other real estat

Can express mid-week open houses attract more buyers?

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In a competitive market and jam-packed weekends filled with open houses, is the mid-week open house the new frontier? Do home buyers even care about open houses? It is easy to assume that in the digital age an open house isn’t as relevant as it used to be - however in polls posted by MyProperty , an overwhelming amount respondents argued that even with all advances in digital technology an open house is still relevant. Does this reflect the number of visitors on show days though? The truth of the matter is that with weekends jam-packed with events, errands and other open houses many home buyers opt to only see a few open houses on a day and therefore the chance of them seeing your listing in person dwindles. There are many ways you can ensure you host the perfect show day - whether it is on a Saturday or Sunday - but have you considered hosting an express mid-week show day? The thinking behind this is that buyers who simply don’t have the time over a weekend would prefer

New fee structures for 2018 - 2019

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Dear Entegral Client, Thank you for choosing us to be your real estate service provider over the past year! We've had some great moments in 2017; we've added some new website themes to our Flex repertoire, partnered with great new portals and did significant upgrades to our infrastructure. We're proud of our products and the services that we deliver and believe that you get the best out of our combined solutions for your real estate business at Entegral. Over the past years we've done our best to keep all our subscription fees as low as possible, despite the tough economic climate.  We've revised our current fee structures and it will be amended in our new financial year as per table below: Your Entegral Fees from 1 March 2018: Office Management System & Sync Fees; South Africa , prices Exclude VAT Office Management System & Sync Fees; Namibia Flex Real Estate Website Monthly fees, prices exclude VAT for South African Estate A