Why accountability is the cornerstone of lead conversion
Having a multitude of lead conversion strategies and systems in place might seem like the right approach to converting leads - however, all your efforts might be moot if there is no accountability. We take a deeper look at how you can make sure accountability is a part of your real estate agency culture. Setting goals You cannot grow a culture of accountability without having a set of clearly defined goals. Lead conversion will fail every single time if agents do not know what they are working towards - are you trying to grow your business in a new area? Launching a new property management division? These plans and corresponding goals for your real estate team will serve as the backbone of your culture of accountability. If you or a member of your team falls short of a goal, it’s much easier to pivot and address problems if you have a strong foundation in place. Increasing productivity with management tools This is not about policing your agents - after all, micromanagemen