Entegral Blog

Base CRM allows the automatic import of leads from various portals  by synchronizing your mailbox. Leads will then import into your Base inbox. Here you can qualify and convert those leads to actual contacts or discard them: When converting the lead to a contact the contact details are all automatically pre-populated in the fields (depending on what the portal sent), so you just have to categorize and tag the contact as a buyer, seller etc. (all these categories are configurable): For buyers, you can further fine tune their requirements including price, area, beds, baths etc. through the qualify tab. This also provides a way of finding matching buyers when listing a new home. Base will now link the original enquiry on the contact through the diary tab, on the day the enquiry was made. It will also link it to the listing that was enquired on: At the same time, if you open the listing diary view, you will also notice it saved the original enquiry with the converted contact: This allows

Custom PDF brochures in Base & OMS as well as generic property brochures in Base are now up to 3 times smaller with compression algorithms applied to them. A typical brochure of 2.6 MB is reduced to about 0.8 MB in the process.

We are doing a bit of research, here is your chance to cast your vote on a general estate agent property portal survey . Open to all registered South African estate agents - the survey closes on Thursday 22 November. Click here to complete the quick survey . 

Property portals seem to have perfected the art of creating a lot more buyers than what there currently are in the market. Thousands of leads can be generated to a single agency in a month, but judging by some agency’s lead reports, and social media comments, very few actually result in sales. Estate agents are frustrated. What gives? Entegral's founder, Adriaan Grove gives his opinion on this, lead fatigue, the law of diminishing returns and Zillow's move as portal concierge service. Read more here .

Dear Clients, First of all, thank you for your support through the years and help our team living the dream of running a fully independent company, serving you. I was planning to do a more formal press release, but thought I'd share what I've sent to my team this morning with you to see where we stand as company and the actions we've taken to protect your listing data. Adriaan Entegral CEO //////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Dear ET Team As you will know by now, news broke that South African Bank, FNB, has launched a new app that competes with our real estate clients. There has  been an incredible social media outrage , to say the least and it promoted further investigation from us. On Thursday 1 November clients contacted us and asked why their listings appeared on this FNB app as they didn't give any consent to feed their listings. After denials

We've added  Sole Mandate Banners  to our first generation  Flex Websites - this update ensures that if you have selected sole mandate on your OMS or your  Base  dashboard when uploading a new listing it will display accordingly on your Flex website as well. This banner will not only appear on the search results pages of your website but also on the details page of a listing with a sole mandate. Examples of results page banner Examples of listing page banner