Base : track qualified leads on listings and view listing enquiries by contact

Base CRM allows the automatic import of leads from various portals by synchronizing your mailbox. Leads will then import into your Base inbox. Here you can qualify and convert those leads to actual contacts or discard them:




When converting the lead to a contact the contact details are all automatically pre-populated in the fields (depending on what the portal sent), so you just have to categorize and tag the contact as a buyer, seller etc. (all these categories are configurable):




For buyers, you can further fine tune their requirements including price, area, beds, baths etc. through the qualify tab. This also provides a way of finding matching buyers when listing a new home.


Base will now link the original enquiry on the contact through the diary tab, on the day the enquiry was made. It will also link it to the listing that was enquired on:


At the same time, if you open the listing diary view, you will also notice it saved the original enquiry with the converted contact:


This allows you to keep track of all enquiries made per listing and have a single contact view in your system.








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